As I’ve mentioned before, I come from a marketing background. It’s what gave me a basis for all my analytical work, and why I find the “business” side of hockey just as appealing as the “play” side of hockey – I’ve always been curious about how and why people spend their money.
A lot of people think marketing is just putting together advertising campaigns like in Mad Men, and while ads are certainly an important part of what marketers do, it’s just the tip of the iceberg. Think of marketing like this – psychology, but for profit.
Through marketing operations, companies are attempting to create an emotional connection with their audience in order to influence the purchasing patterns and pricing thresholds of that audience.
This is what brings me to the NHL and how it differs from most of the professional sports leagues in the USA. I say USA a) because Canada’s…
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Festus Kosgei 